Em was a blank canvas, I got to create some great imagery with him. I was like: "put this light on your head, trust me it's gonna be dope", and Em was like "lets do it”. He got serious when he needed to get serious and fun when he needed to get fun. He was young and new to the game and because I shot a bunch of his heroes, he was willing to try anything for the shot. Em was not afraid of looking silly for visual support of his music. "There were certain things a rapper would not do for the camera in the 90’s. "Up until then, the majority of rappers I felt were very self conscious," he explains, via Em's website. Now, with Em's #SSLP20 campaign in full promotional swing, Danny Hastings has offered a few words on his experiences working with an emerging Eminem. The pictures helped bring Em's zany, maniacal vision to life, capturing the spirit of an unhinged yet childlike genius. The back of the leaflet is particularly memorable, in which Em rocks a blood-spattered white tee shirt, standing excited beside a cartoonish windowsill. Photographer Danny Hasting reflects on working with a young Em.Īnybody who owns a physical copy of Eminem's The Slim Shady LP, or has otherwise scoured the internet for a peek at the liner notes, likely recognizes the work of photographer Danny Hastings.
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